Three practice areas that work together.
Each is a complete offering with its own engagement shape, buyer, and outcome. Engagements are often paired — AI orchestration with product leadership, brand transformation with product strategy.
AI Orchestration
How to build AI into the way a team works, not just into a product. Syntheus designs and installs AI-augmented workflows, internal tools, and operating processes that compound team productivity.
Most companies are using AI poorly. Individual employees adopt tools ad-hoc; workflows weren't designed for AI augmentation; teams talk about AI more than they use it well. Engagements build the systems that turn AI from a tool into infrastructure.
- AI-augmented workflow design across research, planning, writing, code review, design review, customer support, and recruiting
- Internal tool design and build — custom assistants, scripts, agents, lightweight applications
- Operating process redesign — rituals, documentation, decision rights, knowledge management
- Team enablement — training, playbooks, prompt libraries, evaluation frameworks
- Tooling architecture — selecting the right combinations of foundation models, agentic systems, and existing SaaS
Teams that have plateaued on the productivity gains they expected from AI tools. Founders and operators who recognize AI as infrastructure rather than feature. Companies between 10 and 200 people.
Product & Design Leadership
Embedded fractional Chief Product Officer engagements and senior product/design leadership for teams that need an experienced partner without a full-time hire.
Founders often need senior product leadership before they can justify a full-time CPO hire, or design execution that their existing PMs can't deliver. Hiring takes 6+ months and costs $400K+ fully loaded. Syntheus fills the gap with a partner who has run product and design functions before, can step in immediately, and operates at every altitude from strategy to craft.
- Fractional CPO engagements — strategy, roadmaps, executive partnership
- Product strategy and discovery — requirements, research, prioritization, opportunity sizing
- UX/UI design and design system work across mobile, web, and complex enterprise interfaces
- Hiring product and design talent — sourcing, interviewing, calibrating
- Operating processes — planning rhythms, reviews, retros, decision rights
- AI integration into product — feature design, model selection, evaluation
Founders and CEOs at seed through Series C companies. Teams between 5 and 100 people where product is the primary lever and the founder needs a senior partner who can both think strategically and ship craft.
Brand Transformation
Rebrands, visual identity systems, and marketing site builds, paired with strategy and positioning when the brand needs to evolve in step with the product.
Companies outgrow their initial brand. The visual identity that worked at seed reads as amateurish at Series A. The website built in a week three years ago is now the primary touchpoint for enterprise buyers. Repositioning requires more than a new logo; engagements treat brand as a strategic asset and rebuild it as one.
- Brand strategy and positioning — competitive analysis, message architecture, voice and tone
- Visual identity systems — logo, typography, color, motion, brand guidelines
- Marketing site design and build — design and development of the primary brand surface
- Design systems that span product and brand — shared tokens, components, patterns
- Launch support — go-to-market materials, sales enablement, internal rollout
- Naming work when the company name itself needs revisiting
Companies in transition (Series A through C) where the existing brand is holding back the next stage of growth. Founders who recognize brand as a competitive asset rather than a marketing expense.