Brand transformation for Meridian
- Brand
- Identity
- Marketing site
A full brand evolution for a Series B platform stepping into enterprise. New positioning, identity system, and marketing site built together so the story compounds across every surface.
The shift
Meridian's existing brand was built for a self-serve audience. The product had outgrown it: enterprise buyers were the new center of gravity, and the brand needed to reflect institutional weight without losing the velocity of the original.
What we built
A new identity system anchored on a custom display face, a refined color discipline that stays color-confident at section scale and hairline-disciplined at component scale, and a marketing site rebuilt to match. The same tokens drive both brand and product surfaces.
“We finally have a brand that works in a boardroom and on a bus shelter. The discipline of the system is what made the difference.”